The Vila da Imagem brand renewal process was based on the simple concept of bringing to light what the name already conveyed: the Vila.

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In this sense, the orange color was maintained in keeping with the roof of the houses, but slightly updated to a more terracotta tone. ​

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The slender letters were inspired by the letters on the gates of European villages and a camera was inserted so that, even without reading, everyone would know that the studio is mainly about photographs.